Now is this great or what?

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Dear Friend,

I would like to provide the Michigan Animal Rights Society with an opportunity to participate in a cause that has the potential to end the vast majority of animal suffering and address some of the most critical environmental issues we face today.

The cause I am referring to concerns the research and development of hydroponic or “in vitro” meat as an ethical and responsible alternative to animal flesh for human consumption. Similar in concept to soil-free hydroponic vegetable cultivation, hydroponic meat is grown without the body of the animal.

Currently, there are no funded hydroponic meat research and development programs in the United States. To address this issue, I’ve entered a project titled “Hydroponic Meat for a Sustainable Planet Earth” in the American Express members project contest.

Hydroponic Meat Research Project.

Projects are eligible for $100K to $1.5M in funding. I have selected New-harvest.org as the recipient organization in the event that this project is awarded funding.

If you would like to show your support, there are several ways:

1. nominate this project

2. post a comment on the site

3. Provide this notice to others who would be interested in supporting this idea.

Projects may be nominated by the community through the 31st of August.

The success of this project depends upon funding, and funding will only be possible with the collective support of the compassionate community.

Though you and I may choose to live vegetarian lifestyles, in actuality, overall meat consumption in the United States and in developing countries (e.g. China) is on the rise. According to a United Nations Food and Agriculture Organization report, this trend is anticipated to continue into the future. Hydroponic meat produced and marketed economically at a commercial scale for public consumption possesses the potential to undermine the demand for traditional meat as an equivalent commodity in a capitalist economy, regardless of the values of the consumer. If realized, hydroponic meat will be the most realistic and effective approach to ending the majority of animal suffering and restoring our environment.

Please join me and show your support for this project. If you have any questions or concerns, feel free to write and I will be happy to respond.

Thank you for your time and consideration.

Sincerely,

Nick Genovese

genoven@gmail.com

P.S. The renowned primatologist, environmentalist and vegetarian Jane Goodall is on the AmEx members project Advisory Panel responsible for advancing the top 25 community supported projects to the final voting rounds. With her insight and your participation, I am confident that we will have a chance to profoundly change the future.

For more information on hydroponic (in vitro) meat:

www.whyculturedmeat.org.

www.new-harvest.org.

www.invitromeat.org.

www.futurefood.org.

What do Stanford, Harvard, Dartmouth and the University of Minnesota have in common? They all made the switch to battery cage-free eggs. Partnered with the Humane Society of the United States, MARS is currently trying to get the University of Michigan Residential Dining Services to join these schools and switch to more humane battery cage-free eggs. We are also promoting egg replacers as cost effective, 100% vegan options in the baked goods that call for eggs.

For more information on what you can do to help with this landmark proposal, please e-mail:

martians@umich.edu

or

Visit the Humane Society of the United States’s battery cage-free egg website:

No Battery Eggs.

We are currently implementing a campaign to get more vegan options available in the residence halls, better labeling in residence halls and area restaurants, and gathering information on vegan options that already exist.

Part of this effort involves our on-going discussion with Residential Dining Services. Another aspect of the campaign is a restaurant survey that we are distributing.

Our eventual goals are:

• Local restaurants labeling dietary compliance for items on their menu
• Dorms providing adequate and nutritious vegan options at every meal
• Better labeling of food items in the dorm cafeterias
• Door/Window stickers for restaurants or other businesses that cater to the needs of veg*ans